This hotel generates emotions, feelings, atmospheres. But thinking of the profitability, the conservation and the durability. That is what makes it all become real.
How did the project start? There was a pre-existing building known for its famous bar on the first floor. Casacuberta proposed me a challenge to see what could I do with that building. It was not an easy thing to do: the existing building’s volume indicated us the maximum height and the maximum land we could build.
The biggest architectural challenge? Building and demolishing at the same time. The previous building was built from two buildings that had a double wall between them. We demolished half of it and left the other half standing. We dug deeper than the original building and we put a microstructure on the floor. We started building under the Benetton premise, while the store was still open, and at the same time we started demolishing over it, until we got two levels above and one below. After that, we demolished the store and we built it again. Only eight months and Benetton was once again open.
There is no doubt the two façades stand out. They do. We wanted to have a different expression on each one: the one facing the commercial area and the one facing the old area. The second one blends with the surroundings, while the objective of the main façade is to impress from the very beginning. You enter a third dimension thanks to its depth. The glass creates an interplay of light and movement really shocking.
Privacy, comfort and luminosity. Those are the main propositions of this building. We want people to feel good.
It is a privileged space, it has natural daylight thanks to its inner courtyards. How did the idea come out? As it is a really deep building, we had enough space for the rooms, so we took advantage of it to create those inner courtyards. They are a source of natural daylight. The luminosity together with the blue of the tiles creates a sensation of freshness indoors. The courtyards provide quality to the rooms as well as providing the impression of being open-air.
What experience does the building provide to people staying here? A sense of intimacy. We wanted to create a comfortable atmosphere in small apartments to get a practical experience while being generous. Where people could feel good in relation to the proportion of the size. Besides, strolling through the interior of the building is really simple and intuitive.
What do you like the most of the building? The Rue de Marché’s façade: the architecture moves around creating a whole body and space. And the turquoise courtyard and that feeling that there is water somewhere. That is a very nice moment.