Mixed-use building with large commercial premises with an area of more than 2,000 m2 and 52 homes facing the central Plaza Villa in Madrid. A complex construction and repositioning project after an intense negotiation process with tenants, resulted in the creation of a property with great intrinsic value.
Plaza Villa de Madrid 1 – 3 | Barcelona
Mixed-use building with large commercial premises with an area of more than 2,000 m2 and 52 homes facing the central Plaza Villa in Madrid. A complex construction and repositioning project after an intense negotiation process with tenants, resulted in the creation of a property with great intrinsic value.
Technique and empathy. Architectural plans and face-to-face conversations. See the photo in its entirety and also in detail. From the macro to the micro. What the building needs and what a person needs. This was the strategy in Villa de Madrid. Think of many, think of just one.
Interior design and structural remodelling, two essential aspects in the revaluation of this property. However, there is a third aspect which is just as important: the management of the people who already lived on many of the floors. That’s why it is in this project where our experience in face-to-face conversations became particularly important.
The property is made up of the Hotel Duque de Victoria, the large premises where Decathlon currently operates and the 52 private homes. The extension of the hotel was the first remodelling that the building underwent and which affected the rest of the floors of the property. We sat down with each of the inhabitants in the area who we wanted to win over to the hotel and we listened to their needs and special requests. We met them all and we managed to relocate them satisfactorily to the flats that give out directly onto Plaza Villa in Madrid. Some wanted a completely new apartment, others asked to transfer every little detail to their new home.
We always remember the case of a man who had wooden coffered ceilings and who asked us to reproduce them exactly on the new floor.
The homeowners’ association substantially improved their situation; and later, with the passage of time, owners and tenants were leaving and entering naturally, thus being able to completely rehabilitate the interior of all the homes: new premises, kitchen, bathrooms and paint.
And from an interior design job to a structural remodelling job on the premises of the ground floor, which was completely remodelled to transform it into commercial premises with great appeal and potential. Structure, architecture, interior design, personal management, it all combined to meet the expectations of this project: the creation of a property with great intrinsic value, essential for positioning it on the market.
